Thursday, July 14, 2011

Early thoughts on "Google+" for recruiting and networking

Ok, so we all know that Google+ is the hottest thing in social media right now.  Everyone have an account already?? (I have a few if you need one)  

I’ve been playing with it for a while now and I have to admit, as a recruiting tool there is a lot of potential here.  To me, the problem with social recruit is and continues to be that it’s very hard to draw the line between the “personal you” and the “professional you”.  

Anyone who’s friends with me on Facebook has to put up with all kinds of posts about my family, concerts and political rambling......oh, and the occasional recruiting insight too.  So what I’d done is drawn the lines myself....Twittter is for work (mostly), Facebook is for fun and my professional Facebook page has about 4, yeah, not a big winner there. Then, of course there is for sure but definitely more professional.  My issue with LinkedIn, it’s hard to organize.  If you’ve got 500+ connections it’s really hard to organize them and going back in time to 2005 to add notes on my connections is not happening.  

Well, I think, Google+ has a change to be that recruiting tool we’ve all be looking for and will take social recruiting to the next’s how:

Circles - Ok, by now we have a million names for the people we associate with via social media (friends, followers, connections, etc etc) but Circles are a little different.  Basically Google+ allows you to decide VERY easily who goes into what Circles and also allows folks to be in multiple Circles.....all of them only visible to you.  How do you use this as a recruiter or job seeker?  Easy.  Create circles and target your content.  Here’s an example:

Jeff recruits engineers, has a bunch of friends from college and also does a lot of networking with other recruiters (some of them former college buddies).  So, I’ve created Circles for “Software Engineers”, “Coworkers”, “Recruiting Folks”, “College Buddies” and “Family”.  Some of my content goes to all of those folks, some of it is VERY targeted and some of it crosses multiple genres allowing ME to control who sees what and make sure I’m making efficient use of my social network and not just spamming away to people who only care about my open roles

The key here is quickly and efficiently use Google+ to split you network into easy to use Circles and maximize your impact.  If you are a recruiter, setting up Circles for each of your candidate types and tailoring your content to those folks is an absolute no-brainer and something the other social networking tools don’t do as well as Googe+

Takeout - This honestly is so cool.  Takeout allows you to take your data out of not only Google+ but any Google product.  You can learn more here but the reason this is so cool is that the data is yours and it comes in portable open formats that you can import that data to other services as you please.  My favorite thing?  You can download any content you’ve pushed through your Google+ account.  Not to mention, quick and easy downloading of all your contacts from Google+ in easy to use vCard format organized the same way you organize them via Circles.....without jumping through hoops. Also, shout out to the Google team in Chicago on this....rock on guys!

Sourcing via +1 - This one isn’t a reality yet...but give it time.  +1 (more info here) basically allows your social circle to recommend links and push relevant content into your search results.  Um, give this time but for recruiters this could be the holy grail.  Imagine you have 1000 folks in your Circles...organized well so you are pushing them fresh and exciting content.  Now, imagine these folks using +1 to recommend articles and other content related to whatever field they work in.  Still with me?  Ok good...because when you search the web for the latest news in your field...voila.....some of the people you are connected to happen to be recommending all kinds of content related to your search.  As a recruiter, these folks are great networking contacts or even potential candidates because they are looking at the same content you are!  Now, again, this is NOT happening right now but give Google+ and the idea of being able to “+1” content and you can imagine a world of much more robust and targeted recruiting.

Just a few quick thoughts, obviously more to come but If you are using Google+ and have a few more tips please share them here, I’ve seen a few other blogs on this so it’s exciting to watch as everyone takes a different look at this new and exciting too.  That’s it for this week, until next time good luck and happy hunting

1 comment:

  1. The growth of Google+ makes it impossible to ignore. This article hits the primary features (which we are still learning). But here are a few more tricks and tips on Google+
    ERecruiting: Recruiting on Google+ (Google Plus)