Anyway, you've done all this cool stuff and you're an amazing recruiter. You can fill any job, your peers love you and clients sing your praises. Awesome right? Well....kind of, I mean, yeah of course it always feels good to be awesome. See Barney Stinson video resume:
Seriously, this is all great. But how do you take this awesomeness and become sought after in the industry...someone who doesn't LOOK for jobs, because jobs look for you? Here are a few thoughts about building your recruiting brand:
Build a huge network - It wouldn't be a Jeff Moore blog without a networking tip right? Honestly, for us recruiters we're only as good at our network. Most of us have networks of engineers, or sales people but slack off terribly when it comes to networking with other recruiters. Why? Honestly, I don't know but it's crazy. Build a network of other great recruiters and you'll never be looking for a job again.
Speak out - A great way to build your brand is to speak at events. Now you don't need to speak at ERE or Talent Connect(although those are great), tons of local groups or job fairs are always looking for recruiters to speak about hiring, resumes, etc etc. I'm a big fan of the "unconference" like #Tru events which are a little more casual but give you great exposure (I'm speaking here in a few weeks). Additionally, I'd be willing to bet your school would love to have their rockstar alumni back to talk about all things hiring. The more you do it, the better you'll get and next thing you know you'll be leading a track at ERE.
Get social - Recruiters are social people but I'm always amazed at how few of us tweet or blog. There is really no better way to build your brand than to share you're awesome experience with other recruiters looking to learn. You don't have to have a million followers to make an impact, start small by following a bunch of folks and engage......you'll be social before you know it.
A few recommendations on people to follow can be found here and here
Amp up the LinkedIn profile- This one is pretty obvious but let's just be honest. Recruiters are all over LinkedIn trying to find top talent.....does your LinkedIn profile represent your awesomeness? It better. Take time to add content and recommendations to really show off your skills.
Hope this helps, building your personal brand is tough...but do it right and you'll be mad you didn't do it sooner.
Happy hunting this week!